BRAND TO FAN SHOW

Tune into an all-women slate of episodes in March!

This is the #BrandtoFan episode in which I really found my groove as a podcast host. Thankfully I got to try out changes for the first time with my pal Mary Nice on the other end of the line. The results were tremendous -- read on for why and how that happened!

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When you find a leader who is willing to surround themselves (with) and listen to a diverse group of people, you tend to have a leader that is more emotionally intelligent and certainly open minded. Both of those things are incredibly important."

MARY NICE

It took seven episodes of the Brand to Fan Show to make a substantial change in how I showed up as the host.

Truthfully, it felt like something of me was missing in those earliest interviews and episodes. While I could cover that up in the interview portion, there was a ton of room for improvement in the very first minute and the very last.

This process of developing my content is not unlike creating and refining a speaking presentation, in which speakers will ask for input from fellow speakers. I turned to my colleagues at an NSA Oregon Speakers Lab in January to ask for their help! The coaching I received in 15 minutes helped me make an immediate shift in how I set the stage for each guest. (You might not hear this without paying attention, since I went back and recorded new opens in this style for episodes one through six.)

The biggest impact comes in adding a TL;DL (too long, didn't listen) minute at the close of the conversation. That's when I pull out the key points we made throughout the interview and highlight the takeaways and a-ha moments that happened for me (and hopefully you, too) that we can implement immediately.

It's a superpower I developed in my consulting practice and now I can activate it for you, the listeners, in the Brand to Fan Show, starting with my conversation with Mary.

What You'll Hear In Episode 07

Business leaders are struggling with the increased expectations for emotional intelligence, which is an especially important trait in multi-generational workplaces.

Mary Nice knows a great deal about how leadership influences internal and external connections that cultivate brand loyalty. Her methodology and expertise have helped both individual contributors and managers thrive by overcoming unspoken assumptions within the workplace to boost the bottom line.

Our conversation delves into how different generations view brand loyalty and its meaning. Mary shared her experience working with younger generations and how now post-pandemic, leaders must adapt and build new solutions to the changes in the workplace.

She also tells her personal story of falling out of fandom with an entity that she previously held high esteem for and a personal connection with. It's a stunning example of how fandom can work for, and also against, your business.

WHAT IS YOUR FAVORITE PIECE OF FANWEAR YOU OWN?

I have two. I have an old WVU hoodie that was my husband's, which is soft, big, and comfy. I have a lot of affinity for West Virginia, where my husband's from, and went to school, and it has been such a welcoming place for me. I think it's so beautiful up there.

My other one is an Auburn football jersey. It is an old Cadillac jersey, number 24; I just love having that; it reminds me of the good old days.